Mariia Golubeva

Founder of the Farsight marketing agency. Strategy Director.16 years of international marketing experience with startups and global brands like Samsung, Sony, Dove, and Magnum.Driving impactful marketing research, defining high potential target audiences, and building winning strategies.

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1. Market and Competitor Analysis

• Deep dive into pricing, trends, and best practices
• Understand competitor strategies and what drives their success
• Evaluate competitor search strategy, ad campaigns, and influencer partnerships
• Provide clear, actionable recommendations based on insightsStarting at $2,000

2. Customer Insights

• Uncover what motivates customers and identify their needs
• Address barriers to purchase
• Quantitative and qualitative research
• Deliver actionable insights to align with customer expectationsStarting at $3,300

3. Defining Target Audience Personas

• Build a clear profile of the ideal customer: their values, preferences, and habits
• Identify how they discover, evaluate, and purchase products or services
• Develop insights into the audience’s challenges and needs to align offerings with their expectationsStarting at $1,100

4. Go-to-Market Strategy

• Define a compelling market position and unique selling points
• Create messaging that resonates
• Recommend the most effective channels for outreach and promotionStarting at $1,400

CASE STUDY #1
Challenge: Boost incremental online sales for a toothpaste brand on Amazon and Walmart.comSolution:
Analyzed top-performing products in the toothpaste category and adjacent categories to identify market trends and untapped opportunities.
Conducted interviews and online surveys with current and potential customers to uncover unmet needs.Found a key insight: customers aged 50+ have specific preferences for toothpaste, yet most competitors neglect this demographic in their marketing.Based on these findings, the brand launched a new toothpaste designed to meet the needs of this audience. I also created a detailed marketing plan to drive visibility and sales, along with tailored content recommendations for Amazon and Walmart.Results:
• In just 7 months, the new toothpaste ranked among the top 10 best-selling products for the brand.
• This initiative also drove overall sales growth by successfully reaching a previously untapped audience.

CASE STUDY #2
Challenge: Discover new sources of sales growth for a beauty brand in the U.S. marketSolution:
1. Market and Competitor Analysis
• Identified three additional dedicated target groups with growth potential.2. Customer Research
• Conducted research on these three groups to better understand their needs, perceptions of the brand, and purchase barriers.
• Estimated sales potential for each of the three additional target audiences, considering brand capabilities and sales channel limitations.
• Highlighted one target group with the highest sales potential and the best match with the brand offerings.3. Message Adaptation and Product Selection
• Tailored messaging and selected key products to align with the cultural nuances and unique needs of this target group.
• Launched a dedicated advertising campaign.Results:
• Achieved a 38% increase in sales within the target group during the first six months.
• Delivered incremental sales growth for the entire brand.

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