Maria Golubeva

Fractional CMO. Strategy Director. Brand Builder.17 years building strategy for global brands - Samsung, Sony, Huggies, Dove - and the startups trying to figure out what scale actually looks like. I find what the data is really saying, identify the growth levers no one's claiming, and build the strategy to capture them.

1. Market and Competitor Analysis

• Deep dive into pricing, trends, and best practices
• Understand competitor strategies and what drives their success
• Evaluate competitor search strategy, ad campaigns, and influencer partnerships
• Provide clear, actionable recommendations based on insightsStarting at $5,000

2. Customer Insights

• Uncover what motivates customers and identify their needs
• Address barriers to purchase
• Quantitative and qualitative research
• Deliver actionable insights to align with customer expectationsStarting at $6,000

3. Defining Target Audience Personas

• Build a clear profile of the ideal customer: their values, preferences, and habits
• Identify how they discover, evaluate, and purchase products or services
• Develop insights into the audience’s challenges and needs to align offerings with their expectationsStarting at $3,000

4. Business & Brand Strategy

• Identify the highest-value markets, segments, and positions available to your brand
• Define your value proposition and what makes you genuinely hard to replace
• Build the growth logic: priorities, channels, messaging, and the sequence that makes sense
• Turn strategy into an action plan your team can actually executeStarting at $10,000